Vocational Training Made Engaging
Oklahoma Career Tech needed a video that could clearly and succinctly tell their very important story and express their mission. The catch? It had to communicate a lot of information, not be too long, and oh yeah, couldn’t put their audience to sleep. The resulting video was a success, telling their story of career training and partnerships while engaging viewers with a whole new graphical look and feel that felt handmade, relatable, friendly and blended perfectly with their existing brand design language.
The entire video was hand modeled and animated, all the way from the paper cows and pop-up oil derricks, to the miniature people and buildings that populated the map. Additional post-production effects and compositing were produced within After Effects, making for a motion graphics piece entirely crafted by myself over the course of approximately a month, including all revisions.
