Seek for Yourself &…
Located in up-state New York, Ulster County is a four-season playground that provides a welcome respite from the hustle and bustle of the big city. Combining outdoor experiences, both rustic and refined, with small-town hospitality and eccentricities, Ulster County invites every visitor to Seek for Yourself.
What does it mean to Seek for Yourself? It means visitors aren’t being told what to do, they’re invited to explore and find what they’re looking for, because more than likely Ulster County has it. It’s just that the journey and the search is part of the reward, because no matter where you turn you will find something that will surprise you in the best possible of ways.
Creative executions of the Seek for Yourself campaign have run the entire gamut of possible deliverables. Print advertisements, digital display banners, paid video, carousel and static social posts, various collateral pieces, and even a placement in Times Square. Heck, we even made special biking socks for an annual biking competition!
One of two :15 spots that ran in Times Square
A Campaign That Has
Withstood the Test of Time
The Seek for Yourself campaign launched in 2019 and as of 2026 is still going strong. It has evolved over time, but the key visual of “Seek for Yourself &…” has remained a key aspect of the messaging. It’s impact has been felt throughout the county, providing substantial increases in revenue and visits and has proven to be a highly successful campaign.
220%
Increase in direct lodging referrals
62%
Increase in tourist tax revenue
